AI Insights · Timothy · July 2025
Top 5 Personal Finance Apps in South Africa: Q2 2025 Performance
Explore the performance of top personal finance apps in South Africa during Q2 2025, highlighting trends in downloads, revenue, and active users.
In the second quarter of 2025, personal finance apps saw varied performance across South Africa. Here's a breakdown of the top five applications based on data from Sensor Tower.
Splitwise showed a steady increase in weekly revenue, peaking at approximately $509 in late June. Downloads fluctuated, reaching a high of around 896 in the last week of June, while active users saw a decline from 21.3K to 19.3K over the quarter.
YNAB experienced a peak in weekly revenue at $356 in late May. Downloads remained relatively low, with a slight increase towards the end of the quarter, reaching 161. Active users increased steadily, ending at 463.
Wallet - Daily Budget & Profit saw consistent weekly revenue, peaking at $198. Downloads reached a high of 395 in late June, while active users also increased, peaking at 1K.
Buddy: Budget Planner App had fluctuating revenue, peaking at $191 at the end of June. Downloads showed a similar trend, with a high of 252. Active users saw a slight increase, ending at 334.
Smart Receipts: Expenses & Tax had modest revenue, peaking at $178 in early April. Downloads were minimal, with a slight increase to 49 by the end of June. Active users remained low, ending at 22.
For more insights and detailed analytics, visit Sensor Tower.
